Hi, i'm

Sander van Rooij

Founder &
    Owner.

Since Sander's birth in 1988, he has been addicted to one thing: Music. As a young boy, he couldn't be torn away from his little red piano. When Sander came across his parents CD series "Greatest Synthesizers", he was captivated by the sound of synthesizers and Drum Computers and from that moment on he was determined to learn how to make music himself.

Around the age of 10, Sander started DJing at various events with his Drive in Show: Music World S&P. Together with his twin brother Patrick he played all-round music at all kinds of parties. As he entered his teenage years, his passion grew for the harder styles within the house spectrum. After the first party he visited he know he wanted to be a harder styles artist. His journey led him to become the resident DJ for the hardstyle room at the local club, “La Baraque.” There he learned to entertain the audience every Saturday night for several hours with the hottest Jump, Hardstyle and Hardcore tracks.

 

 

After listening to songs like “Here’s Johnny”, “Seid Ihr Bereid”, “Fire Wire” he was so fascinated that he wanted to create this kind of music as well. So, in addition to DJing, Sander began releasing music under the alias “Desnar,” making a name for himself in the hardstyle scene. In 2010, he released his first EP on Deepack’s Hardcopy Recordings. These tracks gained recognition from prominent artists in the hardstyle scene and were featured at major events such as Decibel and Defqon 1. The tracks also made their way onto compilation CDs like “The Hardstyle Top 100” and “Decibel.” Sander has also released music under other aliases, including Humanity Force, The Warriorz and Wantedonez.

 

 

With the success of his releases and his energetic performances, Sander’s schedule filled up with more and more gigs. What started in prominent clubs like Now & Wow, 013 and Outland expanded to festivals such as Defqon 1, Decibel, Q-base, Ground Zero, Nature One and many others.

 

 

During this time, he crossed paths with his business partner (and good friend) Erik. United by their passion for producing music, they decided to join forces and establish the audio production company: Prime Entity!

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